ML in Business

No-Code Dynamic Decisioning – Fast Experiments, Fast Deployments

Dynamic decisioning is a powerful technique for optimizing user journeys. Layering machine learning technology into the dynamic decisioning process, including techniques like Uplift Modeling and […]

Vidora Team July 12, 2021
General

Implementing the Best Dynamic Decisioning Experience: Uplift Modeling and Real-Time Inference

Dynamic decisioning enables businesses to build user journeys which are tailored uniquely to individual users. Machine learning can be a powerful ally to any dynamic […]

Vidora Team July 2, 2021
General

When is Real-Time Machine Learning your Best Bet?

Once a machine learning pipeline is built, predictions can be made off of that pipeline. Typically there are two broad modes of leveraging the pipeline […]

Vidora Team June 10, 2021
Cortex Product Updates

New Cortex Features – Smart Training and Granular Batch Prediction Schedules

In general there are two broad phases in any machine learning deployment – (a) training, where the machine learning model is learned and (b) inference, […]

Vidora Team June 10, 2021
General

Vidora on the Pathmonk Presents Podcast

During this week’s Pathmonk Presents Podcast, Vidora’s Head of Operations Shawn Azman joins to discuss what goes into marketing and selling Machine Learning software.  The […]

Vidora Team June 2, 2021
General

Announcing: Permutive and Vidora Integration

Vidora is now integrated with the Permutive DMP. How does the integration work? These easy three steps take you from raw data to ML-based ad […]

Michael Firn May 28, 2021
General

Real-Time Machine Learning – Why It’s Valuable and How to Make it Work!

Real-Time Machine Learning is emerging as an increasingly important component for product and marketing teams. Use cases range from dynamic decisioning to targeting anonymous users […]

Vidora Team May 28, 2021
Cortex Product Updates

Cortex Update: New Data Ingestion Capabilities for Better Machine Learning Pipelines

At Vidora, we’ve designed Cortex to be flexible when it comes to data ingestion. Data ingestion is the process of transporting data from one or […]

Michael Firn May 20, 2021
General

Build Smarter Ad Segments with Cortex

Launching a successful advertising campaign is a balancing act. Advertisers want to reach as many people as possible, but also need to ensure precise targeting […]

Michael Firn May 3, 2021
Cortex Product Updates

Cortex Update – New Visualization Tools for Business Metrics, ML Understanding, and ML Monitoring

In order to successfully deploy and automate Machine Learning into data workflows, performance tracking and data visualizations play a crucial role. This is why recently […]

Emily Chen April 27, 2021
General

Operationalize Machine Learning for Marketing and Product Teams Using Ascend and Vidora

The application of Machine learning to the automation and optimization of various business processes is one of the most impactful ways for businesses to realize […]

Vidora Team March 31, 2021
Cortex Product Updates

Cortex is Now the First No-Code Machine Learning Platform to Enable Uplift Modeling

“How do we get our customers to do X?” Marketing teams are constantly trying to answer some form of this question. For some marketers, X […]

Emily Chen March 30, 2021