Vidora is now integrated with the Permutive DMP. How does the integration work? These easy three steps take you from raw data to ML-based ad […]
At Vidora, we’ve designed Cortex to be flexible when it comes to data ingestion. Data ingestion is the process of transporting data from one or […]
Launching a successful advertising campaign is a balancing act. Advertisers want to reach as many people as possible, but also need to ensure precise targeting […]
Operationalizing your predictions is often the hardest part of Machine Learning. Even as more and more companies adopt ML, many are limited to analyzing a […]
More than ever, consumers demand personalization from their product and marketing experiences. Companies that meet these demands are often rewarded with higher loyalty, engagement, revenues, […]
In today’s digital world, businesses have access to more information than ever. Cloud-based vendors have simplified the process of managing this data, but they often […]
Propensity models are an increasingly important machine learning tool for marketers and product managers. Propensity models are used for such broad ranging tasks as predicting […]
Machine Learning is an incredibly powerful technology that’s reshaping nearly every industry. Everyone wants to use it, but some of the challenges implementing machine learning […]
One of the most impactful ways that a business can leverage Machine Learning (ML) is through data-driven automation. As more and more companies adopt ML, […]
Don’t just predict business outcomes. Influence them. As Machine Learning continues its rapid adoption in the business world, it’s opening new doors for data-driven marketing […]
Customer retention is one of the most important aspects of any business. In the past posts we have described how to build customer retention machine […]
Cortex Feature Downloads One of the hardest parts of data science and machine learning is determining what features to engineer from the raw input data […]