"… our business moves fast and we needed to make the technology available quickly across our teams. With Cortex, our team is able to build ML into our products in a matter of minutes, as opposed to months."
"We’re excited by the innovations we’re delivering in the video and live TV space and see Vidora as a strategic partner in helping us provide the best consumer experiences available on any device"
Personalization can have a major impact on your revenue. We’ve seen media companies increase ad revenues by $1.5m with a single personalization deployment (read the case study here) and commerce companies increase revenue by 400% (read the case study here). Our goal with Cortex is to provide your team with all the tools you need to offer the best and most reliable personalization experiences for your users.
Cortex supports a variety of personalized experiences including recommending individual items, recommending categories or groups of items, suggesting similar items or content, and recent most popular items.
We’ve helped support some of the largest global media organizations across hundreds of millions of users and billions of behavioral events. Cortex also includes performance monitoring to ensure lowest latencies and reliable performance.
Each personalization experience is somewhat unique. Cortex provides your team with functionality to filter and extend personalization calls. For instance Cortex provides low-latency API calls to return only specific categories or combinations of categories so you can customize exactly what your customers experience.
