Vidora is now mParticle Predictions.

Ingest Raw Data

By focusing on customer data, we've tailored tools and frameworks to help your team quickly overcome challenges.

Build Consumer ML Pipelines

Cortex's robust toolset helps automate every step of the Machine Learning Pipeline, starting with data wrangling and feature engineering all the way through model selection.

Automate Dynamic Decisions

Combine your batch and real-time data for machine learning decisioning and increase conversions across your consumer experiences.

The Largest Global Enterprises Trust Vidora

"Vidora enabled our teams to take advantage of real-time machine learning decisioning across multiple product directions including commerce and subscription initiatives. We are excited about the initial results and are looking forward to continuing to increase subscription conversions."

David Rozzi

VP Technology Projects at New York Post

"It takes a data scientist less than 30 minutes to create a new pipeline. Then, with our fully automated solution, the pipeline is activated within 24 hours."

Lionel Port

Head of Data Technology at News Corp

"Machine learning is a key component of how we create the best value for customers. Cortex allows us to quickly build accurate machine learning experiences to serve customers better."

Roman Kalantari

Chief Technology Officer at Nutrafol

"… our business moves fast and we needed to make the technology available quickly across our teams. With Cortex, our team is able to build ML into our products in a matter of minutes, as opposed to months."

Simon Smith

Chief Data Officer at News Corp

"We’re excited by the innovations we’re delivering in the video and live TV space and see Vidora as a strategic partner in helping us provide the best consumer experiences available on any device"

VP of Product, MobiTV (now XPeri)

Use Cases for Real-Time Decisioning

Onsite Decisioning

Increase user conversions across paywalls, registration walls, and user journeys.

Advanced Segmentation

Build segments using prescriptive models and down-stream funnel optimization.

Marketing Decisioning

Increase conversions and engagement in emails, push notifications, and more.

Onsite Personalization

Personalize onsite experiences using recommendations, similars, and trending.

Business Decisions, Not Just Predictions

We think the biggest impact for machine learning will be when businesses transition from using “predictions” into using machine learning “decisions”. For example, a prediction tells a business who will churn, while a decision tells a business how to intervene and prevent churn. Cortex provides tools and infrastructure to help your team quickly transform historical and real-time data directly to the highest value machine learning output – decisions.

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Machine Learning Built for Customer Data

Cortex is a machine learning platform focused on consumer data. By focusing on consumer data we are able to provide tools and technology tailored to consumer data and thereby make it easy and fast for businesses to realize value. For instance, Cortex provides tools for difficult aspects of the machine learning pipeline including automated feature cleaning and feature engineering. In addition, Cortex provides advanced consumer modeling techniques like prescriptive uplift modeling and real-time behavioral modeling.

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Integrated with your Workflows

We know that integrating with your existing infrastructure and workflows is a critical component for machine learning success. Cortex integrates with your data lakes, data warehouses, and CDPs to enable your teams to easily ingest diverse data. Cortex also has dozens of existing integrations with CRMs, ESPs, and DMPs to enable real-time machine learning results across your business.

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Our partners see results

400%

Increase in E-Commerce revenue for a Retail Partner

Increase in subscription conversions over metered for a Subscription Partner

5.5%

Reduction in subscriber churn for a Media Partner

Vidora in the News

Vidora on Bloomberg TV's 'Beyond Innovation'

Machine Learning for All

ODSC West

AI Keynote: 'The Future of Machine Learning'

Learn More Today